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59

shrimp lure

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 56Conversion 26Competition 79Returns 97Price range 81Avg price 57Brand share 64Review moat 72Quality gap 76

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great$4.96–$62.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good603.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.88

avg listing price — sweet spot $15–$100

Growth

Good+30.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$42K

$42K/yr · 155K searches

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