44
shot clock
Skip itPrices mostly outside the sweet spot ($24.31–$879.59) — this niche doesn't clear our bar today.
Review moat
Great237.55avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good$172.53avg listing price — sweet spot $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Bad$96K$96K/yr · 41K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Price range
Bad$24.31–$879.59cheapest to priciest tracked listing — scored on the share inside $15–$100