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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 39Growth 81Conversion 55Competition 45Returns 51Price range 36Avg price 86Brand share 7Review moat 82Quality gap 21

Avg price

Great$70.49

avg listing price — sweet spot $15–$100

Review moat

Great351.87

avg incumbent reviews — the moat a new listing must climb

Growth

Great+74.3%

90-day search growth — must beat 0% to launch

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$199K

$199K/yr · 61K searches

Price range

Okay$18.59–$247.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

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