44
sentry strap
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$7.95–$44.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great443.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 50K searches