scuppers for boats
Worth a lookShows a thin review moat (128 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great127.76avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.61avg listing price — sweet spot $15–$100
Price range
Great$5.37–$80.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.4%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 48K searches