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scuba mask anti fog
Worth a lookShows searches that convert (16.3% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Price range
Good$6.54–$30.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,060.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay$123K$123K/yr · 49K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad97%top-5 brand share — brand-locked demand