61
scooter for kids ages 6-12
Launch itA $6.8M/yr market growing +27.0% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$6.8M$6.8M/yr · 6.9M searches
Avg price
Incredible$45.93avg listing price — sweet spot $15–$100
Price range
Great$16.77–$103.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,816.1avg incumbent reviews — the moat a new listing must climb