40
scooter for kids ages 3-5
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$62.36avg listing price — sweet spot $15–$100
Price range
Good$27.79–$132.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$466K$466K/yr · 440K searches
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,959.13avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price