47
sauna wrap
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$20.17avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Price range
Good$6.49–$142.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 6% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Review moat
Bad16,078.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$7K$7K/yr · 18K searches