61
sand for umbrella base
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Incredible+118.0%90-day search growth — must beat 0% to launch
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.90avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good746.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.39–$29.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 48K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Signals Trending