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sage fly rod
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great241.57avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Growth
Good+44.0%90-day search growth — must beat 0% to launch
Avg price
Good$154.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$192K$192K/yr · 201K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$35.03–$474.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price