Skip to content
39

safety glasses with lights

Skip it

Soft demand (-56.2% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 20Competition 28Returns 71Price range 93Avg price 95Brand share 44Review moat 49Quality gap 82

Avg price

Incredible$22.82

avg listing price — sweet spot $15–$100

Price range

Great$14.33–$41.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Okay1,551.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 106K searches

Growth

Bad-56.2%

90-day search growth — must beat 0% to launch

Reviews