28
saddle
Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Review moat
Great115.78avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Avg price
Okay$325.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 641K searches
Price range
Bad$48.77–$638.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale