35
saddle pad
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$66.02avg listing price — sweet spot $15–$100
Review moat
Good512avg incumbent reviews — the moat a new listing must climb
Price range
Great$15.98–$128.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$295K$295K/yr · 710K searches
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price