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29

sacramento kings

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A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 4Conversion 5Competition 59Returns 24Price range 91Avg price 95Brand share 36Review moat 37Quality gap 18

Avg price

Incredible$23.93

avg listing price — sweet spot $15–$100

Price range

Great$10.22–$99.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,771.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-41.5%

90-day search growth — must beat 0% to launch

Market size

Bad$9K

$9K/yr · 95K searches

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