37
rypt grip
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Price range
Great$5.25–$79.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great335.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 6% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$55K$55K/yr · 84K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch