47
ryan blaney
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible64.48avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.40avg listing price — sweet spot $15–$100
Price range
Great$11.30–$59.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 91K searches