51
running watch
Worth a lookShows a $23.2M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Incredible$23.2M$23.2M/yr · 13.4M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$83.20avg listing price — sweet spot $15–$100
Price range
Good$24.59–$137.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 6% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,319.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand