42
running light vest
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.80avg listing price — sweet spot $15–$100
Price range
Great$10.34–$85.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$410K$410K/yr · 384K searches
Review moat
Good1,281.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-32.2%90-day search growth — must beat 0% to launch