58
running belt
Launch itA $1.9M/yr market growing +30.7% this quarter with returns at 3.7% — clears our launch bar.
Market size
Great$1.9M$1.9M/yr · 2.5M searches
Avg price
Great$19.32avg listing price — sweet spot $15–$100
Price range
Great$8.81–$40.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,244.37avg incumbent reviews — the moat a new listing must climb