38
ruck plate
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$59.72avg listing price — sweet spot $15–$100
Market size
Good$357K$357K/yr · 349K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 6% kills the launch gate
Price range
Okay$15.24–$223.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,569avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand