44
rubber football
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Price range
Great$7.65–$46.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,167.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 95K searches
Growth
Bad-13.8%90-day search growth — must beat 0% to launch