43
rope grips
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.03avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$14.94–$135.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,078.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$76K$76K/yr · 25K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch