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rooster tail fishing lures
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+83.1%90-day search growth — must beat 0% to launch
Review moat
Good781.5avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$5.19–$26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$295K$295K/yr · 756K searches
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality