32
ronbus
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great265.28avg incumbent reviews — the moat a new listing must climb
Avg price
Great$100.19avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$41.93–$263.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 38K searches
Returns
Bad9.8%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand