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42

rocket stove

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Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 33Growth 14Conversion 8Competition 33Returns 82Price range 43Avg price 84Brand share 53Review moat 67Quality gap 55

Avg price

Great$76.32

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good832.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Okay$19.62–$205.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$159K

$159K/yr · 326K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

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