35
rocker board
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$39.89avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Price range
Good$18.03–$159.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,973.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$50K$50K/yr · 38K searches