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rinse kit
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great397.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+51.4%90-day search growth — must beat 0% to launch
Avg price
Good$132.40avg listing price — sweet spot $15–$100
Market size
Okay$266K$266K/yr · 184K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Bad$36.60–$297.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand