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reflex ball
Worth a lookShows a $1.4M/yr market, but soft demand (-21.6% this quarter) keeps it on the watch list.
Market size
Great$1.4M$1.4M/yr · 1.5M searches
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.94–$54.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 6% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,034.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.6%90-day search growth — must beat 0% to launch