40
reflective belt
Skip itA small market ($83K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.30–$33.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Good$12.49avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,795.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 84K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch