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Reflective Bands
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($26K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Price range
Great$4.14–$47.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,149.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 53K searches
Signals No Dominant Brand