63
red white and blue pom poms
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$6.82–$59.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Review moat
Good657.22avg incumbent reviews — the moat a new listing must climb
Growth
Good+50.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 43K searches
Signals No Dominant Brand