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Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.11avg listing price — sweet spot $15–$100
Price range
Good$10.37–$135.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,292.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay$130K$130K/yr · 124K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-21.1%90-day search growth — must beat 0% to launch