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Red Ball
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good756.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.25–$26.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$23K$23K/yr · 87K searches
Brand share
Bad98%top-5 brand share — brand-locked demand