38
reaction ball
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good949.8avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.22–$28.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 74K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand