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Range Finder
Launch itA $21.3M/yr market growing +52.2% this quarter with returns at 2.6% — clears our launch bar.
Market size
Incredible$21.3M$21.3M/yr · 5.7M searches
Avg price
Great$86.95avg listing price — sweet spot $15–$100
Growth
Good+52.2%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,655.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad$33.62–$336.56cheapest to priciest tracked listing — scored on the share inside $15–$100