63
rain suits for men waterproof
Worth a lookShows a sweet-spot price point ($45.37 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$45.37avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$11.75–$112.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+58.9%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$471K$471K/yr · 1.5M searches
Returns
Okay3.9%return rate — above 6% kills the launch gate
Review moat
Bad4,611.01avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale