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Radar Gun
Launch itA $2.2M/yr market growing +38.6% this quarter with returns at 4.5% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.2M$2.2M/yr · 948K searches
Review moat
Great496.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$127.48avg listing price — sweet spot $15–$100
Growth
Good+38.6%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Price range
Bad$17.66–$358.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale