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54

Race Bibs

Worth a look

Shows a sweet-spot price point ($23.43 avg), but a small market ($135K/yr) keeps it on the watch list.

Market size 30Growth 43Conversion 67Competition 55Returns 67Price range 86Avg price 95Brand share 39Review moat 87Quality gap 37

Avg price

Incredible$23.43

avg listing price — sweet spot $15–$100

Review moat

Great254.85

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.03–$82.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$135K

$135K/yr · 95K searches

Search terms