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50

Putting Mirror

Worth a look

Shows a sweet-spot price point ($26.72 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 49Growth 58Conversion 79Competition 11Returns 71Price range 86Avg price 95Brand share 7Review moat 71Quality gap 37

Avg price

Incredible$26.72

avg listing price — sweet spot $15–$100

Price range

Great$9.13–$58.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good650

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Growth

Good+33.5%

90-day search growth — must beat 0% to launch

Market size

Okay$265K

$265K/yr · 125K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Search terms