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Putting Cup
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($112K/yr) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$7.08–$73.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.42avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,214.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 108K searches