68
Putter Cover
Launch itA $995K/yr market growing +50.3% this quarter with returns at 2.1% — clears our launch bar.
Avg price
Great$21.45avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Review moat
Great267.44avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.35–$78.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Market size
Great$995K$995K/yr · 2.4M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand