37
Purple Scooter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$107.52avg listing price — sweet spot $15–$100
Price range
Good$30.15–$139.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad$75K$75K/yr · 80K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price