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Purple Pom Poms
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but soft demand (-22.3% this quarter) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$6.64–$66.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good721.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Bad$86K$86K/yr · 79K searches
Growth
Bad-22.3%90-day search growth — must beat 0% to launch