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Protos Arborist Helmet
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great123.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Market size
Good$289K$289K/yr · 47K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$327.35avg listing price — sweet spot $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$78.25–$368.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price