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Propeller
Worth a lookShows demand growing +96.4% this quarter, but weak search conversion (1.1%) keeps it on the watch list.
Growth
Great+96.4%90-day search growth — must beat 0% to launch
Review moat
Great243.56avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$118.47avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay$116K$116K/yr · 88K searches
Price range
Bad$11.22–$412.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price