59
Prop Wrench
Worth a lookShows a thin review moat (102 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great102avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Growth
Great+91.6%90-day search growth — must beat 0% to launch
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.71avg listing price — sweet spot $15–$100
Price range
Great$12.77–$21.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 30K searches
Signals Low Review Barrier