53
Pro Scooter
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Review moat
Great381.77avg incumbent reviews — the moat a new listing must climb
Avg price
Good$125.93avg listing price — sweet spot $15–$100
Market size
Good$472K$472K/yr · 797K searches
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$49.50–$249.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price