37
Prizm Football Cards 2024
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible52.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$99.40avg listing price — sweet spot $15–$100
Market size
Okay$227K$227K/yr · 96K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$17.80–$727.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-50.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand