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Prgr Launch Monitor 2023
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good851.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$186.19avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$119K$119K/yr · 25K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Price range
Bad$55.07–$263.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.4%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf